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About Us

About Us

Pro Direct Sdn Bhd is proud to be the Malaysian affiliate of Innovage International Inc., the fastest growing network of wholesale distributors worldwide.

Pro Direct Sdn Bhd has grown in strength with over ten thousand offices in more than 100 countries since 1981, it is not until the early 1990s that saw our expansion taking growth in Asia, namely in Singapore, Malaysia, Thailand, Indonesia, Brunei and the Philippines.

From our single office right here in Kuala Lumpur back in 1993, we have grown into having 15 offices throughout Malaysia all strategically placed in major cities located from as far north as Butterworth right down to Johor Bahru in Peninsular Malaysia, and all the way to Kota Kinabalu in Sabah, East Malaysia.

We have firmly maintained our commitment to spread value-for-money products and services to the entire nation; even to the grassroots communities of Malaysia. Our reach throughout the country is both intense and ever-expanding.

Our main strength lies in our motivated and vibrant distribution team and also our massive selection of attractive and desirable products and services.


Our Mission...

We will maintain grossing RM 20 million per annum. However, over the next 5 years, we will see Pro Direct Sdn Bhd exceeding this mark and emerging as a RM100 million per annum business.

To achieve this aspiration, we will strengthen Pro Direct Sdn Bhd with 60 managers (currently 39 managers) in line with our expansion into more distribution centers and divisions throughout the nation.


Our Vision...

Distributing Quality Goods and Services at a Great Price.


Our Clients

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